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Salon International de l’Automobile Genève 2003
Maserati Prototype by Castagna

06.10.2009, 21:12:09 cet

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Geneva, March 3, 2003

The 73rd International Motor Show at Geneva started on March 4 and 5, 2003 at the well-known Palexpo exhibition centre.

Being the probably most prestigious car show in Europe (or maybe even in the world), the Geneva Salon has often been chosen by Ferrari as venue for the premiers of new models. This time, Ferrari launched the Challenge Stradale — a lightweight version of the very successful 360 Modena. The Challenge Stradale is the first evolution of the 360 Modena that had been presented in 1999. In 2004, Ferrari will launch a heavily modified Modena, then using a more powerful version of the 4.2 litres engine known from the Maserati Coupé and Spyder.

On the two press days, the Ferrari stand did again attract not only many journalists from all over the world, but also many celebrities. Luca di Montezemolo held a press conference to introduce the Challenge Stradale. During his walk on the stand, Ferrari’s CEO was flanked by Piero Ferrari and Sergio Pininfarina. Michael Schumacher’s manager Willi Weber was spotted as well as Formula 1 tycoon Bernie Ecclestone who was personally shown the Enzo Ferrari by Luca di Montezemolo. King Carl Gustav of Sweden paid a visit to the Ferrari display and the opposing Maserati stand as well.

Other highlights of the 2003 Geneva Motor Show were the new Lamborghini Gallardo — a V10-engined rival to the 360 Modena — and the new Rolls-Royce Phantom that was shown for the first time to the wide public.

The Geneva Motor Show is always THE place to see the latest studies — some of them are shown on here. And, as you will figure out yourself very soon, not only the cars were spectacular…

Andreas Birner

360 Challenge Stradale s/n 131996
Maserati Prototype by Castagna
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