The main feature is a gallery dedicated to the development of the latest offering, the LaFerrari. This offers
visitors the chance to see, what is probably a once in a lifetime opportunity, the development models,
sketches etc, that led to the final production version, which is displayed on a rotating plinth in the centre of
the gallery, with an audio visual presentation on a screen behind it. In the main first floor area is a 1:1 clay
scale model of project F150 the internal code for the then upcoming model, which interestingly shows a
different design thought each side of the central longitudinal axis, with most of the right side in a bare clay
and the left side in body colour. At a glance it is not immediately apparent, but closer examination reveals a
number of differences, for instance, around the rear diffuser/exhaust outlet area, around the rear lights and
headlight shape, to name but a few. On an adjacent wall is an exploded engine display with all the hybrid
technology elements, together with explanations of the components and their functions.
This leads us into the specific LaFerrari gallery, where the finished car on the rotating plinth is surrounded by
a trio of 1:1 scale models, which were used in the evolution of the final shape and development of the interior
cell. One of these is specifically related to interior design, and nearby is one of the initial fixed seat designs
for the project. The other two scale models are pure external design projects, both early design concepts from
around May 2011, one called “Tenso-struttura”, and the other “Manta”, which show the development from
prototype to finished product, and along with the numerous design sketches around the exhibition are worthy
of close examination, to see how the final shape evolved.
To celebrate the exhibition, the Museo Ferrari have produced an Italian language soft back book on the
LaFerrari supercar and its predecessors, titled “LaFerrari Dynamic Art”, which is available for purchase at the
museum’s boutique for 32 Euros. At the time of writing, an English language edition is in production, and will
be available shortly.
Further details regarding opening times and admission fees can be found at www.museo.ferrari.com
Keith Bluemel
04/2013
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