... Ferrari Models on Display >>>
The opening ceremony was performed by current Scuderia Ferrari F1 driver, Charles Leclerc, who was
accompanied by Scuderia Ferrari F1 Team Principal, Mattia Binotto, and Chief Marketing and Commercial
Officer Enrico Galliera. The red ribbon was cut by Charles Leclerc with H.R. Owen CEO Ken Choo, and then
Leclerc pulled back a red drape over a svelte form on the showroom floor to reveal the latest offering from
Maranello, the SF90 Stradale, Ferrari’s first series production PHEV (plug-in hybrid electric vehicle), following
on from the limited production LaFerrari and LaFerrari Aperta models. The unveiling at the event was also the
UK debut for the spectacular looking car, which was naturally finished in Italy’s national racing red.
The new showroom is the first in the world to be presented in conformity with Ferrari’s latest Corporate
Identity specification, and features a two car display area with reception desk in the front portion facing onto
the street, behind which is a discreet sumptuously appointed lounge/bar area behind sliding glass walls. This
then leads into the configuration suite through revolving glass panelled wall sections, featuring display units.
The new showroom will operate alongside, and in conjunction with, their existing Ferrari South Kensington
showroom on Old Brompton Road, and their West London service centre.