1 2

® ®
Made with StudioLine Made with StudioLine
Made with StudioLine

London, 1 May, 2012

The organisers of Salon Prive held a media preview day on Friday 27 April, to present the themes and highlights of the 2012 edition, the seventh running, of the now well established Luxury Supercar Event and Concours d’Elegance. This will be the second year that it has been held at Syon House and Park in West London, and features a change of date from its previous June date to early September. The main reason for the change is that Syon House is currently undergoing a major external refurbishment, due for completion in August, and would not look its best shrouded in scaffolding. There was also the consideration of the London Olympics taking place this summer, and they thought it best to let things settle down after they had finished, rather than to try and compete with them. During the gathering, it was also announced, that title sponsor Chubb Insurance, had signed a new three year deal to continue in their present roll. In recognition of their continued support, the concours will be titled “The Chubb Insurance Concours d’Elegance at Salon Prive”.

The 2012 edition promises to be the biggest and best to date, as there are more high end automobile manufacturers participating, together with numerous purveyors of luxury goods, and the Concours d’Elegance will feature a spectacular array of machinery, in the following classes.

· Class A: Collection of Shooting Brakes
· Class B: Bugatti – The Vintage Competition Series
· Class C: Closed Sports Cars from the Swinging Sixties
· Class D: Open Sports Cars from the Swinging Sixties
· Class E: Pre-War Rarities
· Class F: Ferrari F40 – Celebrating 25 Years of an Icon
· Class G: Mercedes-Benz Gullwing – The Legend at 60
· Class H: The Design Class featuring Carrozzeria Touring Superleggera
· Class I: Vee-Twins through the Ages
· Class J: Important Competition Bikes

One of the participants in Class A was in attendance at the preview day, the splendid green and gold Ferrari 330 GT Vignale Shooting Break, owned by Jamiroquai front man Jay Kay, a musician well known for his motoring passion.
Manufacturers who have confirmed their participation are as follows, with more expected to be added to the list before the event.

· Aston Martin
· Bentley
· Eterniti
· Ferrari
· Fisker
· Harley Davidson Motorcycles
· Jaguar
· Mercedes-Benz
· Noble
· Carrozzeria Touring Superleggera

New for 2012 is an Art & Memorabilia Fayre, supported by the Swiss private banking organisation EFG International, where original artwork and rare photographic images will be displayed and available for purchase. There will also be an “aviation lawn”, where guests can learn about the benefits, privileges and cost of private aviation, whether it be by charter or ownership.
Amongst the special feature exhibits will be an array of Ferrari F40s, celebrating the models 25th anniversary, 60 Years of the Mercedes-Benz 300 SL “Gullwing”, the British debut of the styling star of the 2012 Geneva Salon, the Alfa Romeo 8C based Touring Superleggera Disco Volante, and 18 cars from the ROFGO Gulf sponsored race cars collection assembled by Adrian Hamilton for a client. This will be the first time that so many examples from the collection have been shown together in public, so that is a tantalising prospect in itself, without all the other promise that the event holds. One final note, if you attend, make sure that you take in a tour of Syon House, the history is fascinating, whilst the decor and furnishings are truly magnificent.

Further details of individual day’s activities and ticket information can be found at www.salonprivelondon.com

Keith Bluemel