After hosting their opening ceremony during the Cavallino Classic
in January, Ferrari of Palm Beach, the latest official US Ferrari
dealership, became fully operational in their new facility, on
Okeechobee Road in Palm Beach, in early March. The brand new
two storey showroom and workshop has been purpose built and
decorated to the very latest Ferrari dealership standards, and is
situated right next door to Maserati of Palm Beach.
The facility is an impressive glass and grey metal cladding fronted
building where the central front part of the upper level projects
forward with a clear glass floor, so that the undersides of the cars
on display in that area can be viewed from below. Actually,
walking on the glass floor to see the ground some 6 metres below
you, is quite an unnerving experience first time around!
Surrounding the building are red block paved parking areas,
decorated with mature palm trees, as befits Palm Beach!
The front part of the ground floor is a light and airy showroom, with
a high ceiling and special diffused ceiling lighting panels and
spotlights to maximise the effect of the cars on display. It also
features a dedicated customer lounge and waiting area, featuring
luxurious Poltrona Frau leather sofas. There is also a dedicated
car specification room, with the exterior colour and leather
samples on the showroom wall leading to it. Here the client can
get a virtual impression on the computer screen of the way their
car will look, before placing a final order for the particular colour
combinations, accessories etc, which can all be added, altered or
deleted through the programme software. To the rear of the
showroom are the administration offices, with a corridor to the
spare parts department, leading through to the equally spacious
and airy workshop and service area, manned by factory trained
staff, and complete with state of the art diagnostic equipment,
multiple pillar lifts and a dedicated tyre fitting bay. Apart from the
glass faced passenger elevator in the showroom, which
incidentally provides a nice aerial view of part of the showroom,
there is also a vehicle elevator accessed from the workshop to
take cars to the upper showroom level and the concealed roof
parking area.
The whole facility, as one might expect, is spotlessly clean, and
exudes an air of light, space and grace, fully in keeping with the
image of the Ferrari marque. Next time you are in the Palm
Beach area it is certainly worth a visit, at 3974 Okeechobee
Road.
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