Essen 27 November - 5 December, 2010
More space, more cars and more show: The Essen Motor Show
2010 puts the pedal to the metal and once again aroused the
enthusiasm of 106,000 visitors on the weekend. "The concept of
once more placing greater emphasis on sportiness and on motor
sport as an image medium which is important to the whole
automobile industry has come off; the new trademark appearance
is going down well," Frank Thorwirth and Egon Galinnis,
Managing Directors of Messe Essen, are certain. "We are moving
at a really good speed and are continuing to accelerate! The
optimism which is discernible in the sector is being reflected at
the Essen Motor Show as well."
Hermann Tomczyk, Sport President of ADAC ("General German
Automobile Club"), also praised the relaunch: "I can only express
my congratulations on the constant refinement because, in this
form, the Essen Motor Show is unique. It is a highlight for motor
sport fans every year and enjoys a cult status not without reason.
ADAC is happy to use this platform to provide an unambiguous
commitment to and signal for mobility as a competent and
leading representative of interests."
The mood amongst the exhibitors was already correspondingly
good after the first weekend of the 43rd Essen Motor Show. They
showed that they were very satisifed with the quality and number
of the visitors. From the visitors' side, there was a lot of praise for
the comprehensive range available at the most diverse automobile
fair. Over 95 percent made a positive assessment of the range on
offer. The Motor Show is spreading far afield: More than 53
percent of the visitors had travelled more than 100 kilometres;
more than a quarter came from abroad.
Motor sport and sporty automobiles - this year, particular
attention is focusing on both these attributes at the Essen Motor
Show. The automobile manufacturers displayed the sportiness of
their vehicles. For example, Hyundai is presenting the new
Genesis coupé as a German premiere and Skoda the two Fabia
RS+ and Octavia RS+ studies, highlighting their successes in
motor sport competitions. They are thus spot on as far as the
visitors are concerned. Because the proportion of people
interested in motor sport has once more risen considerably, to 44
percent now.
Total motor sport is the order of the day in the Pit Lane and in the
Motor Sport Arena. The smell of petrol and rubber, the sound of
roaring engines and screeching tyres and the sight of genuine
bend artists was captivating the visitors in the Motor Sport Arena.
Professional drivers demonstrated their ability on a spectacular
indoor racecourse. Information about racing and a large number of
racing vehicles could be seen in the Pit Lane where over 30 racing
series presented themselves.
The visitors were very interested in the Tuning section. Numerous
innovations were displayed, including several world premieres.
The vehicles which could be seen for the first time included the
BMW 5-Series Touring by AC Schnitzer, the Renault Wind by
Elia, the Porsche Panamera by Caractere, the Volvo V 60 by
Heico Sportiv and the Brabus SV 12 R Biturbo 800 - the most
powerful luxury saloon car in the world.
In the Classic Cars section, over 200 historic vehicles were
attracting the interest of the visitors. The greatest fascination is
emanating from the "100 Years of Alfa Romeo - the Racing
Legends" special show which has never existed in this
combination of vehicles.
During the opening ceremony, glamour was provided by the
actress Brigitte Nielsen, the former world ski jumping champion
and racing driver Sven Hannawald and the actor Henning Baum.
The dates of the fair were prominently noted in the diaries of
numerous racing drivers. In addition to Sven Hannawald, the
racing legends Hans-Joachim Stuck and Walter Röhrl also came
to the opening ceremony. The Formula 1 driver Adrian Sutil was a
popular autograph provider on Saturday, just like the racing driver
Sabine Schmitz. At the Essen Motor Show, Prince Albert von
Thurn und Taxis was honoured as the winner of the ADAC GT
Masters. A large number of other celebrities from racing and the
media has visited the fair, including the youngest German
Formula 1 driver Nico Hülkenberg, the actor Ralf Richter and the
car experts Lina van de Mars and Det Müller.
Extra highlights at the 43rd Essen Motor Show was the Speed
Bike Show with lavishly tuned motor bikes, the Classic Cars
section with over 200 vehicles steeped in history, the Galeria with
race trucks and lightning-quick dragsters, legendary hot rods,
pioneering design studies and curious vehicles. The fair was
approaching the subject of the Capital of Culture 2010 from an
automobile perspective: With the title "Driving Culture Ruhr",
owner from 53 cities, towns and local authorities in the Ruhr
region were displaying their tuned and individually styled vehicles.
On 110,000 square metres, 507 exhibitors presented a
comprehensive range available in the Tuning, Motor Sport, Sporty
Series Automobiles and Classic Cars sections (the four pillars of
the Essen Motor Show). All 18 halls at Messe Essen were
occupied.
Images Peter Singhof www.Classic CarPhotography.de
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